Referral Facts
74% of U.S. shoppers turn to word of mouth for advice on purchases.
74% of U.S. shoppers turn to word of mouth for advice from friends, neighbors, and colleagues for advice on their purchases. (Millward Brown, 2007)
71% of respondents list "word-of-mouth" atop the influences that sway decisions. (The New York Times)
15% of the population consists of "Conversation Catalysts," who talk about 149 brands per week on average.